Rio, Baldomero Segura-Garciadel Del Val Segarra-Opa, Marna
Year of Publication:
46th Congress of the European Regional Science Association: "Enlargement, Southern Europe and the Mediterranean", August 30th - September 3rd, 2006, Volos, Greece
The main objective of the research project is to increase the competitiveness of the Spanish ceramic tile industry and, in this paper, we make a first approach to the state of the art in order to generate a theoretical model of study. This sector faces an increasing competition from other countries. Nowadays, the sector has access to a great deal of technological capacity and needs to diversify and differentiate its products. The precise objectives that we wish to pursue are the following: First, we intend to identify the resources and capacities of the different companys' behaviour and to evaluate the impact of industrial concentration, with the aim of developing a model that would allow us to propose new competitive strategies.