Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/100663
Authors: 
Benndorf, Volker
Normann, Hans-Theo
Year of Publication: 
2014
Series/Report no.: 
DICE Discussion Paper 143
Abstract: 
We elicit the willingness to sell personal data (contact information, Facebook details, preferences) in laboratory experiments, using a BDM and take-it-or-leave-it offers. Our experiments are novel in that (i) the experiments are incentivized, (ii) the focus on privacy issues is salient, and (iii) the use of the data - marketing purposes - is transparent and unambiguous. We find that only a minority of about 10% to 20% of the participants are unwilling to sell personal data, a share which is roughly constant across both the type of personal data and elicitation method. Subjects willing to sell request about € 15 for their contact details and € 19 for Facebook details.
Subjects: 
privacy
preference elicitation
valuation of personal data
JEL: 
C90
C91
C81
ISBN: 
978-3-86304-142-7
Document Type: 
Working Paper

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