Pakistan Journal of Commerce and Social Sciences (PJCSS), Johar Education Society, Pakistan (JESPK)

ISSN: 2309-8619

Collection's Items (Sorted by Title in Descending order): 1 to 20 of 659
Year of PublicationTitleAuthor(s)
2025Nexus of consumer trust in FinTok influencers, consumer engagement, data privacy concern, financial literacy and travel scam avoidanceZaman, Umer
2025Technology readiness and technology acceptance in virtual reality tourism: An integration of TOE and TAM frameworksTuyen Tran; Nguyen Thi Van Hanh
2025Consumer privacy concerns and information sharing intention in omnichannel retailing: Mediating role of online trustKhoa Bui Thanh; Thanh, Le Thi Tuyet
2025Environmental sustainability in technologically advanced economies: The role of eco-digitalization, green finance, and green technologyMazhar, Maria; Majeed, Muhammad Tariq; Samreen, Isma
2025Does brand betrayal indeed incite brand hate? A moderated mediation model of past experience and perceived deceptionYaqub, Rana Muhammad Shahid; Yaqub, Muhammad Zafar; Muhammad Murad; Khan, Sadia Yaqub
2025Green human resource management practices to promote environmental performance in the hotel industry: The moderating role of environmental knowledge and green transformational leadershipYousaf, Hummaira Qudsia; Naseer, Memoona; Muhammad Zia Aslam
2025Behavioral intention to adopt FinTech services: A comparative study between digital immigrants and digital natives in PakistanSaleem, Muhammad; Haliyana Khalid; Shoaib, Haneen Mohammad; Almaslukh, Faisal Mohammed; Wijenayake, Ayesh; Nasar, Asim
2025Effect of financial inclusion, energy efficiency, and human capital on energy poverty in developing countriesFaheem, Muhammad; Leong, Chan Wei; Farooq, Fatima; Zaffar, Syeda Uzma
2025A dual-learning pathway: How digital orientation and financial literacy shape digital transformation in Chinese agriculture enterprisesFu, Haoran; Ramayah T.
2025Consumer buying intention in livestreaming commerce: An integrated model of socio-technical system theory and uses & gratifications theoryHoang Giang Nguyen; Van Tuan Pham; Dac Thanh Nguyen; Bao Ngoc Le
2025Threshold analysis, financial inclusion and financial stability in developing economies: Assessing the moderating role of digital financial inclusionUmar, Muhammad; Bin Hidthiir, Mohamad Helmi; Fadzim, Wan Roshidah Binti
2025Straight talk or green talk? Family firms and the integrity of CSR reportingMnzava, Bernard
2025The dark side of bottom-line thinking: How supervisors' bottom-line mentality stifles employee voice and innovative work behavior?Hameed, Imran
2025Influence of brand personality congruence, brand attachment, brand love and obsessive passion on compulsive buying behaviorAttiq, Saman; Kashif, Muhammad; Shamim, Amjad; Afzal, Hannan
2025Islamic branding and brand resonance: A multi-group analysis of Malaysia & PakistanBukhari, Syeda Nazish Zahra; Syed Asim Ali Bukhari; Salmi Mohd Isa; Goh Yen Nee; Arif, Muhammad
2025Times varying spectral coherence examination of consumer price indices in Pakistan: A wavelet transformBasit, Abdul; Amiya Bhaumik; Niazi, Abdul Aziz Khan
2025Challenges of digital marketing adoption in FMCG sector in Pakistan: A MICMAC-ISM approachBasit, Abdul; Amiya Bhaumik; Niazi, Abdul Aziz Khan
2025Software project complexity and project success: Mediating role of project dynamism and moderating role of agility-based project managementRazzaq, Mahram; Hanif, Aamer; Afzal, Nimra
2025Green HRM and green image: The serial mediating role between green banking practices and sustainable performanceArif, Muhammad; Aslam, Shoaib; Bukhari, Syed Asim Ali; Bukhari, Syeda Nazish Zahra
2025Reframing the TOE framework for Industry 5.0: From systematic mapping to diagnostic framework developmentShahzad, Arfan; Draz, Irsa Umer; Nawaz, Muhammad Saqib
Collection's Items (Sorted by Title in Descending order): 1 to 20 of 659
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