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dc.contributor.authorNilssen, Toreen
dc.contributor.authorSørgard, Larsen
dc.date.accessioned2012-09-20T13:13:18Z-
dc.date.available2012-09-20T13:13:18Z-
dc.date.issued2001-
dc.identifier.urihttp://hdl.handle.net/10419/63030-
dc.description.abstractThe key to an understanding of the TV industry is the market for TV advertising. We present a model of this market that also encompasses the product markets and the viewer market. Because viewers dislike commercials, there is congestion in advertising, and TV channels offer complementary goods to advertisers. A move from a TV monopoly to a TV duopoly, we find, may reduce both the total number of viewers and the total amount of TV advertising. A softening of competition in each product market results in more investment in programming, higher price per advertising slot, and more advertising.en
dc.language.isoengen
dc.publisher|aUniversity of Oslo, Department of Economics |cOsloen
dc.relation.ispartofseries|aMemorandum |x2001,18en
dc.subject.jelL82en
dc.subject.jelM37en
dc.subject.jelL13en
dc.subject.ddc330en
dc.subject.stwFernsehwerbungen
dc.subject.stwOligopolen
dc.subject.stwPreiswettbewerben
dc.subject.stwTheorieen
dc.titleThe TV industry: Advertising and programming-
dc.typeWorking Paperen
dc.identifier.ppn333480724en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen

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