Estrella Ramón, Antonia Maria Jiménez Castillo, David Ruiz Real, José Luis Sánchez Pérez, Manuel
Year of Publication:
[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 18 [Year:] 2012 [Issue:] 1 [Pages:] 87-99
This research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a sample of SMEs belonging to a competitive agrifood industry cluster worldwide. The results show specific strategic differences in several competitive aspects linked to marketing that allow us to suggest some implications and recommendations to encourage the development and international expansion of local economies.