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Title:¿Cómo compiten las pymes en los mercados internacionales? Análisis de un clúster local con vocación exportadora PDF Logo
Authors:Estrella Ramón, Antonia Maria
Jiménez Castillo, David
Ruiz Real, José Luis
Sánchez Pérez, Manuel
Issue Date:2012
Citation:[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 18 [Year:] 2012 [Issue:] 1 [Pages:] 87-99
Abstract:This research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a sample of SMEs belonging to a competitive agrifood industry cluster worldwide. The results show specific strategic differences in several competitive aspects linked to marketing that allow us to suggest some implications and recommendations to encourage the development and international expansion of local economies.
competitive advantage
export intensity
Document Type:Article
Appears in Collections:Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)

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