Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/54389 
Erscheinungsjahr: 
2006
Quellenangabe: 
[Journal:] Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) [ISSN:] 1135-2523 [Volume:] 12 [Issue:] 2 [Publisher:] Academia Europea de Dirección y Economia de la Empresa (AEDEM) [Place:] Vigo [Year:] 2006 [Pages:] 91-105
Verlag: 
Academia Europea de Dirección y Economia de la Empresa (AEDEM), Vigo
Zusammenfassung: 
In the present work, we analyse the effects of family communication, publicly versus privately consumption products and degree of consumer expertise on the nature and effects of family influences. Thus, causal relationships between determinants and family influences are studied via multivariate regression analyses. Main results show that participation of the young adult in family decision making fosters family influences both on the informational and normative nature and also on its effects on skills, preferences and attitudes. Moreover, family influences on young adult's consumption are more likely developed in private consumption goods than in public ones.
Schlagwörter: 
consumer behaviour
family influences
intergenerational influences
family communication
Dokumentart: 
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