Browsing All of EconStor by Author Henseler, Jörg
Showing results 1 to 9 of 9
| Year of Publication | Title | Author(s) |
| 2006 | Die Rolle des Controlling bei der Ein- und Weiterführung der Balanced Scorecard: Eine empirische Untersuchung | Henseler, Jörg; Jonen, Andreas; Lingnau, Volker |
| 2019 | To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations | Lückenbach, Florian; Baumgarth, Carsten; Schmidt, Holger J.; Henseler, Jörg |
| 2021 | Towards the co-evolution of food experience search spaces based on the design Weltanschauung model in food marketing | Kamran, Qeis *ca. 20./21. Jh.*; Topp, Saskia; Henseler, Jörg |
| 2022 | Building brand meaning in social entrepreneurship organizations: the social impact brand model | Lückenbach, Florian; Schmidt, Holger J.; Henseler, Jörg |
| 2022 | What makes tourists adopt smart hospitality? An inquiry beyond the technology acceptance model | Liu, Yuqing; Henseler, Jörg; Liu, Yide |
| 2024 | Beware of the Woozle effect and belief perseverance in the PLS-SEM literature! | Henseler, Jörg; Lee, Nick; Roemer, Ellen; Kemény, Ildikó; Dirsehan, Taşkın; Cadogan, John W. |
| 2025 | Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co-creation for creative brand voice | Kirkby, Alexandra; Baumgarth, Carsten; Henseler, Jörg |
| 2025 | The moral states we seek: conscientious corporate branding for the perplexed | Sahhar, Yasin; Moss, Christoph; Henseler, Jörg |
| 2025 | Condemned to authenticity: corporate branding through an existentialist lens | Grimm, Nils; Sahhar, Yasin; Moss, Christoph; Henseler, Jörg |
