Browsing All of EconStor by Author Abratt, R.


Showing results 1 to 19 of 19
Year of PublicationTitleAuthor(s)
1983The interrelationship between human resource management and corporate strategyAbratt, R.
1983The job description and the marketing manager: An aid or a hindranceAbratt, R.
1984The marketing orientation of South African industrial companiesAbratt, R.
1984Consumer dissatisfaction: Does the consumer seek redress?Pitt, L. F.; Abratt, R.
1984The marketing audit: Its use by South African companiesPitt, L. F.; Steyn, P. G.; Abratt, R.
1984Coordination in a franchise channelAbratt, R.; Lindenberg, M. H.
1984The evolution of distribution channelsAbratt, R.; Lindenburg, M. H.
1986Promotion mix practices of market leaders: A cross-sector analysisAbratt, R.; Chorn, N.; Van Der Westhuizen, B. I.C.
1986The moral minefield: Legal and social Issues of tobacco and liquor marketingSacks, Diane; Abratt, R.
1989Marketing ethics and the marketing mix: Managerial IssuesAbratt, R.
2007Positioning in cyberspace: Evaluating bestselling authors' online communicated brand personalities using computer-aided content analysisOpoku, R. A.; Pitt, L. F.; Abratt, R.
2008Perceptions of the corporate identity management process in South AfricaBick, G.; Abratt, R.; Bergman, A.
2009Impact of branding and product augmentation on decision making in the B2B marketAlexander, N. S.; Bick, G.; Abratt, R.; Bendixen, M.
2010Customer service expectations in retail banking in AfricaBick, G.; Abratt, R.; Möller, D.
2012Director's perspectives on the meaning and dimensions of corporate reputationReddiar, C.; Kleyn, N.; Abratt, R.
2014What is your corporate brand worth? A guide to brand valuation approachesReyneke, J.; Abratt, R.; Bick, G.
2016Defining and identifying stakeholders: Views from management and stakeholdersBenn, S.; Abratt, R.; O'Leary, B.
2017Personality and content preferences on social network sites in South AfricaMwaba, K.; Saini, Y.; Abratt, R.
2017The effect of vertical brand extensions on consumer-brand relationships in South AfricaMuroyiwa, O.; Abratt, R.; Mingione, M.