Browsing All of EconStor by Author Abratt, R.
Showing results 1 to 19 of 19
Year of Publication | Title | Author(s) |
1983 | The interrelationship between human resource management and corporate strategy | Abratt, R. |
1983 | The job description and the marketing manager: An aid or a hindrance | Abratt, R. |
1984 | The marketing orientation of South African industrial companies | Abratt, R. |
1984 | Consumer dissatisfaction: Does the consumer seek redress? | Pitt, L. F.; Abratt, R. |
1984 | The marketing audit: Its use by South African companies | Pitt, L. F.; Steyn, P. G.; Abratt, R. |
1984 | Coordination in a franchise channel | Abratt, R.; Lindenberg, M. H. |
1984 | The evolution of distribution channels | Abratt, R.; Lindenburg, M. H. |
1986 | Promotion mix practices of market leaders: A cross-sector analysis | Abratt, R.; Chorn, N.; Van Der Westhuizen, B. I.C. |
1986 | The moral minefield: Legal and social Issues of tobacco and liquor marketing | Sacks, Diane; Abratt, R. |
1989 | Marketing ethics and the marketing mix: Managerial Issues | Abratt, R. |
2007 | Positioning in cyberspace: Evaluating bestselling authors' online communicated brand personalities using computer-aided content analysis | Opoku, R. A.; Pitt, L. F.; Abratt, R. |
2008 | Perceptions of the corporate identity management process in South Africa | Bick, G.; Abratt, R.; Bergman, A. |
2009 | Impact of branding and product augmentation on decision making in the B2B market | Alexander, N. S.; Bick, G.; Abratt, R.; Bendixen, M. |
2010 | Customer service expectations in retail banking in Africa | Bick, G.; Abratt, R.; Möller, D. |
2012 | Director's perspectives on the meaning and dimensions of corporate reputation | Reddiar, C.; Kleyn, N.; Abratt, R. |
2014 | What is your corporate brand worth? A guide to brand valuation approaches | Reyneke, J.; Abratt, R.; Bick, G. |
2016 | Defining and identifying stakeholders: Views from management and stakeholders | Benn, S.; Abratt, R.; O'Leary, B. |
2017 | Personality and content preferences on social network sites in South Africa | Mwaba, K.; Saini, Y.; Abratt, R. |
2017 | The effect of vertical brand extensions on consumer-brand relationships in South Africa | Muroyiwa, O.; Abratt, R.; Mingione, M. |