Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/66636 
Erscheinungsjahr: 
2012
Quellenangabe: 
[Journal:] International Journal of Economic Sciences and Applied Research [ISSN:] 1791-3373 [Volume:] 5 [Issue:] 1 [Publisher:] Kavala Institute of Technology [Place:] Kavala [Year:] 2012 [Pages:] 77-108
Verlag: 
Kavala Institute of Technology, Kavala
Zusammenfassung: 
As it is emphasized in marketing, management, and strategic management literature, market orientation, learning orientation, and innovativeness are regarded together as having a significant impact on a firm's performance. The objective of this study is to find out the interrelationships of these variables and their impact on performance in the Turkish logistics sector by using Structural Equation Modeling. The research findings revealed that the firms in the logistics sector in Turkey are market oriented, learning oriented, and innovative and that all variables are effective on performance enhancement.
Schlagwörter: 
market orientation
learning orientation
innovativeness
performance
logistics
JEL: 
L25
M10
M31
Dokumentart: 
Article

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