Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/62014 
Kompletter Metadatensatz
DublinCore-FeldWertSprache
dc.contributor.authorMashhadi, Aazir Hammaden
dc.contributor.authorIjaz-Ur-Rehman, Qazien
dc.date.accessioned2012-09-03-
dc.date.accessioned2012-09-03T16:37:08Z-
dc.date.available2012-09-03T16:37:08Z-
dc.date.issued2012-
dc.identifier.citation|aInternational Journal of Management, Economics and Social Sciences (IJMESS)|c2304-1366|v1|h1|nIJMESS Int'l Publishers|lHouston, TX|y2012|p19-25en
dc.identifier.urihttp://hdl.handle.net/10419/62014-
dc.description.abstractThe Purpose of this study is to analyze the impact of Political, Economic, Social and Technological macro environmental forces on Pizza fast food industry in Rawalpindi / Islamabad and suggestions for improvement in their performance. This research work is based on co-relational (survey) research design and instrument used for research is interview. PEST analysis was selected to analyze PEST forces in fast food industry. The paper provides empirical data to identify those factors that play key role in improvement of performance. In this study we found that the four factors P, E, S, and T are the key factors that can determine the performance of the fast food industry. Our result showed that the P is somewhat insignificant but other all three factors are the key factors which show the significant results. Hence we can say that managers have to keep these factors in mind to perform better.en
dc.language.isoengen
dc.publisher|aIJMESS Int'l Publishers |cHouston, TXen
dc.subject.ddc330en
dc.subject.keywordPizza food industryen
dc.subject.keywordPEST analysisen
dc.subject.keywordPakistanen
dc.titleImpact of external environment on the performance of the fast food industry-
dc.typeArticleen
dc.identifier.ppn723713944en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.rights.licensehttp://creativecommons.org/licenses/by-nc-nd/3.0/en
econstor.citation.journaltitleInternational Journal of Management, Economics and Social Sciences (IJMESS)en
econstor.citation.issn2304-1366en
econstor.citation.volume1en
econstor.citation.issue1en
econstor.citation.publisherIJMESS Int'l Publishersen
econstor.citation.publisherplaceHouston, TXen
econstor.citation.year2012en
econstor.citation.startpage19en
econstor.citation.endpage25en

Datei(en):
Datei
Größe
119.71 kB





Publikationen in EconStor sind urheberrechtlich geschützt.