Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/56852 
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dc.contributor.authorCrosetto, Paoloen
dc.contributor.authorGaudeul, Alexiaen
dc.date.accessioned2011-10-18-
dc.date.accessioned2012-04-11T09:29:42Z-
dc.date.available2012-04-11T09:29:42Z-
dc.date.issued2011-
dc.identifier.urihttp://hdl.handle.net/10419/56852-
dc.description.abstractConsumers make mistakes when facing complex purchasing decision problems but if at least some consumers choose only among offers that are easy to compare with others then firms will adopt common ways to present their offers and thus make choice easier (Gaudeul and Sugden, 2011). We design an original experiment to identify consumers' choice heuristics in the lab. Subjects are presented with menus of offers and do appear to favour offers that are easy to compare with others in the menu. While not all subjects do so, this is enough to deter firms from introducing spurious complexity in the way they present products.en
dc.language.isoengen
dc.publisher|aFriedrich Schiller University Jena and Max Planck Institute of Economics |cJenaen
dc.relation.ispartofseries|aJena Economic Research Papers |x2011,044en
dc.subject.jelD83en
dc.subject.jelL13en
dc.subject.jelD18en
dc.subject.ddc330en
dc.subject.keywordbounded rationalityen
dc.subject.keywordcognitive limitationsen
dc.subject.keywordcommon standardsen
dc.subject.keywordconsumer choiceen
dc.subject.keywordexperimental economicsen
dc.subject.keywordheuristicsen
dc.subject.keywordlibertarian paternalismen
dc.subject.keywordpricing formatsen
dc.subject.keywordspurious complexityen
dc.subject.stwKonsumtheorieen
dc.subject.stwEntscheidungen
dc.subject.stwVergleichen
dc.subject.stwBeschränkte Rationalitäten
dc.subject.stwTesten
dc.titleDo consumers prefer offers that are easy to compare? An experimental investigation-
dc.typeWorking Paperen
dc.identifier.ppn670094900en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen

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