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dc.contributor.authorVerworn, Birgiten_US
dc.contributor.authorHerstatt, Corneliusen_US
dc.contributor.authorNagahira, Akioen_US
dc.description.abstractIn a study of Japanese New Product Development (NPD) projects, the fuzzy front end of innovation is explored. Our conceptual model is based on the information-processing perspective. A structual equation model was fitted to data from 497 NPD projects from Japanese mechanical and electrical engineering firms to test the proposed model. The empirical analysis found support for all hypotheses except for one. Our study suggests that an early reduction of market and technical uncertainty and a draft initial planning prior to development have a positive impact on NPD project success. The model accounts for 17% of the variance of the efficiency and 24% of the variance of the effectiveness dependent variable. Thus, the front end phase is an important driver of NPD project success. Implications of the model are discussed.en_US
dc.publisher|aTechn. Univ. Hamburg-Harburg |cHamburgen_US
dc.relation.ispartofseries|aWorking Papers / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg |x39en_US
dc.titleThe impact of the fuzzy front end on new product development success in Japanese NPD projectsen_US
dc.typeWorking Paperen_US

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