Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/54754 
Kompletter Metadatensatz
DublinCore-FeldWertSprache
dc.contributor.authorStühmeier, Torbenen
dc.contributor.authorWenzel, Tobiasen
dc.date.accessioned2012-01-16-
dc.date.accessioned2012-01-20T14:15:50Z-
dc.date.available2012-01-20T14:15:50Z-
dc.date.issued2012-
dc.identifier.isbn978-3-86304-040-6en
dc.identifier.urihttp://hdl.handle.net/10419/54754-
dc.description.abstractTelevision advertising levels in Europe are regulated according to the Audiovisual Service Media Directive where member states of the European Union usually impose stricter regulation on their Public Service Broadcasting (PSB) channels. The present model evaluates the effects of symmetric and asymmetric regulation of ad levels on competition for viewers and advertisers in a duopoly framework where a public and a private broadcaster compete. If both broadcasters face the same advertising cap, regulation can be profit-increasing for both channels. If the public broadcaster is more strictly regulated, this may benefit the commercial rival if higher revenues in the advertising market outweigh the loss in viewership.en
dc.language.isoengen
dc.publisher|aHeinrich Heine University Düsseldorf, Düsseldorf Institute for Competition Economics (DICE) |cDüsseldorfen
dc.relation.ispartofseries|aDICE Discussion Paper |x41en
dc.subject.jelL82en
dc.subject.jelL13en
dc.subject.jelD43en
dc.subject.ddc330en
dc.subject.keywordmedia marketsen
dc.subject.keywordtwo-sided marketsen
dc.titleRegulating advertising in the presence of public service broadcasting-
dc.typeWorking Paperen
dc.identifier.ppn68317729Xen
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:zbw:dicedp:41en

Datei(en):
Datei
Größe
258.99 kB





Publikationen in EconStor sind urheberrechtlich geschützt.