Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/54519 
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dc.contributor.authorFlor Peris, M. L.en
dc.contributor.authorOltra Mestre, M. J.en
dc.date.accessioned2011-08-03-
dc.date.accessioned2012-01-10T14:13:46Z-
dc.date.available2012-01-10T14:13:46Z-
dc.date.issued2010-
dc.identifier.citation|aInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)|c1135-2523|v16|h1|nElsevier|lAmsterdam|y2010|p15-29en
dc.identifier.pidoi:10.1016/S1135-2523(12)60001-Xen
dc.identifier.urihttp://hdl.handle.net/10419/54519-
dc.description.abstractThis paper examines the strategy of firms in export markets and its relation with firm export performance. A taxonomic approach is adopted and export strategies are based on three dimensions: geographical scope, degree of marketing mix adaptation and competitive basis adopted. Using data from 88 firms, the study findings indicate that different groups of exporters emerge as they configure their export strategy with different degrees of emphasis on the above dimensions. Regarding the relationship between export strategy and export performance, it is stressed the importance of following strategies where the firm adapts its marketing mix and clearly defines its competitive basis.en
dc.language.isospaen
dc.publisher|aElsevier |cAmsterdamen
dc.subject.jelM16en
dc.subject.ddc330en
dc.subject.keywordexport strategyen
dc.subject.keywordexport performanceen
dc.subject.keywordtaxonomic analysisen
dc.titleLa estrategia exportadora de la empresa y su relación con el resultado internacional-
dc.typeArticleen
dc.identifier.ppn665333773en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.rights.licensehttps://creativecommons.org/licenses/by-nc-nd/3.0/en
econstor.citation.journaltitleInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)en
econstor.citation.issn1135-2523en
econstor.citation.volume16en
econstor.citation.issue1en
econstor.citation.publisherElsevieren
econstor.citation.publisherplaceAmsterdamen
econstor.citation.year2010en
econstor.citation.startpage15en
econstor.citation.endpage29en

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