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dc.contributor.authorJuste, V. Bordonabaen
dc.contributor.authorPalacios, L Luciaen
dc.contributor.authorRedondo, Y. Poloen
dc.date.accessioned2011-07-01-
dc.date.accessioned2012-01-10T14:03:08Z-
dc.date.available2012-01-10T14:03:08Z-
dc.date.issued2006-
dc.identifier.citation|aInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)|c1135-2523|v12|h2|nAcademia Europea de Dirección y Economia de la Empresa (AEDEM)|lVigo|y2006|p13-33en
dc.identifier.urihttp://hdl.handle.net/10419/54378-
dc.description.abstractIntangible resources management is a relevant issue in Marketing and Management perspectives because these resources provide companies with competitive advantages (Caves, 1996; Srivastava, Fahey and Christensen, 2001). Intangible resources management is considered a strategic key question in franchising. This research analyzes the factors that influence on the intangible assets transmission from the franchisor to new franchisees through an initial fee payment. Because of intangible asset accumulation differs among sectors (Knott, Bryce and Posen, 2003), this research examines the difference of these factors depending on if the franchise company does business in the service sector or in retailing.en
dc.language.isospaen
dc.publisher|aAcademia Europea de Dirección y Economia de la Empresa (AEDEM) |cVigoen
dc.subject.ddc330en
dc.subject.keywordintangible assetsen
dc.subject.keywordretailingen
dc.subject.keywordservice sectoren
dc.subject.keywordresouce-based viewen
dc.titleAnálisis sectorial de los recursos intangibles: Implicaciones estratégicas para bienes y servicos-
dc.typeArticleen
dc.identifier.ppn663469023en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
econstor.citation.journaltitleInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)en
econstor.citation.issn1135-2523en
econstor.citation.volume12en
econstor.citation.issue2en
econstor.citation.publisherAcademia Europea de Dirección y Economia de la Empresa (AEDEM)en
econstor.citation.publisherplaceVigoen
econstor.citation.year2006en
econstor.citation.startpage13en
econstor.citation.endpage33en

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