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dc.contributor.authorLin, Trisha T. C.en_US
dc.description.abstractThis study examines Singapore's national media blueprint and industry stakeholders' coping strategies in response to multi-screen TV development. The findings show Singapore muti-screen TV development is still at a nascent stage after launching Media Fushion and FutureTV plans in mid 2009. The policymakers play a key role to follow national media blueprint to unify the inter-industry and cross-country collaboration. TV operators and telcos are found to remediate themselves by harnessing the power of internet and mobile technologies for content innovation and distribution. To tackle the complicated convergent issues in multi-screen TV industry, this study proposes to separately regulate the technology-neutral platforms and diverse audiovisual content. It also recommends a pro-innovative policy with the light-touch licensing scheme and loose content regulation to facilitate the development of the next TV.en_US
dc.publisher|aITS |cTaipeien_US
dc.relation.ispartofseries8th International Telecommunications Society (ITS) Asia-Pacific Regional Conference, Taiwan, 26 - 28 June, 2011: Convergence in the Digital Ageen_US
dc.subject.keywordthree-screen TVen_US
dc.subject.keywordmulti-screen TVen_US
dc.subject.keywordmedia fusionen_US
dc.subject.keywordmobile TVen_US
dc.subject.keywordTV technologiesen_US
dc.subject.keywordTV marketen_US
dc.subject.keywordTV policyen_US
dc.titleMedia fusion and future TV: Examining multi-screen TV convergence in Singaporeen_US
dc.typeConference Paperen_US

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