Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/38621 
Year of Publication: 
2004
Series/Report no.: 
FE Working Paper No. 0404
Publisher: 
Kiel University, Department of Food Economics and Consumption Studies, Kiel
Abstract: 
This paper inquires into the tendency of German food retailers to market organic products as private-label products (PLs). After a review of the literature, we present preliminary results of a survey of retailers and processors. 62.5 % of the interviewed processors produce organic PL. Retailers sell organic PLs, because they care about food safety, retail as a brand and health, hoping to reach new customers. Requests for entry fees, investment grants and equipment allowances are less important for processors of organic PLs than for those not producing PLs. However, PL producers have to meet other conditions imposed by retailers.
Subjects: 
organic products
premium products
private label
retailing
Document Type: 
Working Paper

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