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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Marketing Review St.Gallen, Thexis Verlag
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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
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Results 1-10 of 12.
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Year of Publication
Title
Author(s)
2017
Multi-Channel-Pricing - Vertriebskanalspezifisches Marketing aus Sicht der Verbraucher und Unternehmen
In: volume: 34, 2017, issue: 5, p. 78-86
Krämer, Andreas
2017
Disruption at the Door - A Taxonomy on Subscription Models in Retailing
In: volume: 34, 2017, issue: 5, p. 18-25
Rudolph, Thomas
;
Bischof, Severin Friedrich
;
Böttger, Tim
;
Weiler, Natalie
2017
Adding Bricks to Clicks – (R)Evolution des Online-Handels
In: volume: 34, 2017, issue: 5, p. 34-39
Rittinger, Sebastian
;
Schulte, Martin
;
von Wedel, Jens
2017
Risikowahrnehmung potenzieller Mobile-Payment-Nutzer
In: volume: 34, 2017, issue: 5, p. 48-57
Fritsche, Claudio
;
Linzmajer, Marc
2017
"Using the power of technology to digitize a somewhat still very traditional industry"
In: volume: 34, 2017, issue: 5, p. 6-9
Brioschi, Lodovico
;
Nitsch, Frauke
2017
Marketing Review St.Gallen, Ausgabe 5/2017: Disruptives Handelsmarketing
In: volume: 34, 2017, issue: 5,
Universität St. Gallen - Institut für Marketing
2017
Disruptive Veränderungen im Handel erfolgreich managen
In: volume: 34, 2017, issue: 5, p. 26-33
Rudolph, Thomas
;
Schweizer, Markus
2017
Neue Wege in der Brand Experience
In: volume: 34, 2017, issue: 5, p. 72-76
Egloff, Kurt
;
Wortmann, Christoph
2017
The Digital Disruption in Over-The-Counter Drug Retailing
In: volume: 34, 2017, issue: 5, p. 40-47
Kleinlercher, Kristina
2017
Digitale Produkte als Markenbotschafter
In: volume: 34, 2017, issue: 5, p. 58-66
van de Sand, Felix
Author
2
Rudolph, Thomas
2
Wortmann, Christoph
1
Bischof, Severin Friedrich
1
Brioschi, Lodovico
1
Böttger, Tim
1
Derr, Stephan
1
Egloff, Kurt
1
Faßnacht, Martin
1
Fritsche, Claudio
1
Kleinlercher, Kristina
.
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2017