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ErscheinungsjahrTitelAutor:innen
2016Return on capital in Spanish tourism businesses: A comparative analysis of family vs non-family businesses
In: Band: 25, 2016, Heft: 3, S. 91-110
Camisón Zornoza, César; Forés, Beatriz; Puig-Denia, Alba
2016Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response
In: Band: 25, 2016, Heft: 3, S. 161-167
Melero, Iguácel; Montaner, Teresa
2016How does the online service level influence consumers' purchase intentions before a transaction? A formative approach
In: Band: 25, 2016, Heft: 3, S. 111-120
Küster, Inés; Vila, Natalia; Canales, Pedro
2016Determinants of the expenditure done by attendees at a sporting event: The case of World Padel Tour
In: Band: 25, 2016, Heft: 3, S. 133-141
Jiménez-Naranjo, Héctor V.; Pérez, José Luís Coca; Gutiérrez-Fernández, Milagros; Fernández-Portillo, Antonio
2016Marketing mix effects on private labels brand equity
In: Band: 25, 2016, Heft: 3, S. 168-175
Abril Barrie, Carmen; Rodriguez-Cánovas, Belén
2016Statistical and cognitive optimization of experimental designs in conjoint analysis
In: Band: 25, 2016, Heft: 3, S. 142-149
Huertas-García, Rubén; Nuñez Carballosa, Ana; Miravitlles, Paloma
2016The integration of CSR management systems and their influence on the performance of technology companies
In: Band: 25, 2016, Heft: 3, S. 121-132
Bernal-Conesa, Juan Andrés; Briones-Peñalver, Antonio Juan; de Nieves-Nieto, Carmen
2016Frontiers in research in business: Will you be in? - Editorial
In: Band: 25, 2016, Heft: 3, S. 89-90
Bigné Alcañiz, J. Enrique
2016Research in entrepreneurship using GEM data: Approach to the state of affairs in gender studies
In: Band: 25, 2016, Heft: 3, S. 150-160
de la Cruz Sánchez-Escobedo, María; Fernández-Portillo, Antonio; Díaz-Casero, Juan Carlos; Hernández Mogollón, Ricardo