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Year of Publication
Title
Author(s)
2018
Testing for consumer preferences of smoked asian sea bass (Barramundi) filet products in Hungary
Szűcs, István
;
Tikász, Ildikó Edit
;
Fehér, Milán
;
Stündl, László
;
Wright, Len Tiu
2015
Students’ online purchasing behavior in Malaysia: Understanding online shopping attitude
Zendehdel, Marzieh
;
Paim, Laily Hj
;
Osman, Syuhaily Bint
;
Wright, Len Tiu
2017
Consumer social network brand identification and personal branding. How do social network users choose among brand sites?
Kucharska, Wioleta
;
Wright, Len Tiu
2020
Effect of social identity on the generation of electronic word-of-mouth (eWOM) on Facebook
González-Soriano, Franklin Javier
;
Feldman, Percy Samuel Marquina
;
Rodríguez-Camacho, Javier Alejandro
;
Wright, Len Tiu
2016
Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study
Wali, Andy Fred
;
Uduma, Idika Awa
;
Wright, Len Tiu
2021
Enhancing consumers' self-reported loyalty intentions in Islamic Banks: The relationship between service quality and the mediating role of customer satisfaction
Dandis, Ala' Omar
;
Wright, Len Tiu
;
Wallace-Williams, Donna Marie
;
Mukattash, Ibrahim
;
Al Haj Eid, Mohammad
;
Cai, Huifen
2019
Consumer attitudes towards Instagram advertisements in Egypt: The role of the perceived advertising value and personalization
Gaber, Hazem Rasheed
;
Wright, Len Tiu
;
Kooli, Kaouther
2015
The factors affecting the green brand equity of electronic products: Green marketing
Delafrooz, Narges
;
Goli, Armin
;
Wright, Len Tiu
2014
How brand personality, brand identification and service quality influence service brand equity
Loureiro, Sandra Maria Correia
;
Lopes, Rui
;
Kaufmann, Hans Ruediger
;
Wright, Len Tiu
2015
“Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertising
Sumpradit, Nithima
;
Bagozzi, Richard P.
;
Ascione, Frank J.
;
Wright, Len Tiu
Author
1
Cai, Huifen
1
Canavan, Brendan
1
Dandis, Ala' Omar
1
Dandis, Ala’ Omar
1
Delafrooz, Narges
1
Elsamadicy, Ahmed Mousa
1
Fehér, Milán
1
Feldman, Percy Samuel Marquina
1
Goli, Armin
1
González-Soriano, Franklin Javier
.
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