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dc.contributor.authorCastillo Peces, Carlosen
dc.contributor.authorMercado Idoeta, Carmeloen
dc.contributor.authorCorral de la Mata, Danielen
dc.date.accessioned2012-01-10-
dc.date.accessioned2012-01-10T14:16:41Z-
dc.date.available2012-01-10T14:16:41Z-
dc.date.issued2011-
dc.identifier.citation|aInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)|c1135-2523|v17|h3|nElsevier|lAmsterdam|y2011|p151-172en
dc.identifier.pidoi:10.1016/S1135-2523(12)60125-7en
dc.identifier.urihttp://hdl.handle.net/10419/54550-
dc.description.abstractThe objective of this research is to analyze the basics elements of the Spanish financial entities new approach in the financial cards business, as well as the merchant's new role in its development. For this purpose, a questionnaire was sent to 60 managers in the cards business in such entities. After analyzing the results of the 44 received questionnaires, we may conclude that this new approach should focus in promoting revolving and installment operations through financial cards. Additionally, it is verified that the merchants will need to play a relevant and rewarded role in promoting and prescribing these finance operationsen
dc.language.isospaen
dc.publisher|aElsevier |cAmsterdamen
dc.subject.jelG21en
dc.subject.ddc330en
dc.subject.keywordfinancial cardsen
dc.subject.keywordinterchange ratesen
dc.subject.keywordfinancial institutions managementen
dc.titleNuevo enfoque del negocio de las tarjetas bancarias en España y el nuevo papel a desarrollar por el comerciante-
dc.typeArticleen
dc.identifier.ppn68250940Xen
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.rights.licensehttps://creativecommons.org/licenses/by-nc-nd/3.0/en
econstor.citation.journaltitleInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)en
econstor.citation.issn1135-2523en
econstor.citation.volume17en
econstor.citation.issue3en
econstor.citation.publisherElsevieren
econstor.citation.publisherplaceAmsterdamen
econstor.citation.year2011en
econstor.citation.startpage151en
econstor.citation.endpage172en

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