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dc.contributor.authorMartelo Landroguez, Silviaen
dc.contributor.authorBarroso Castro, Carmenen
dc.contributor.authorCepeda Carrión, Gabrielen
dc.date.accessioned2011-08-11-
dc.date.accessioned2012-01-10T14:16:23Z-
dc.date.available2012-01-10T14:16:23Z-
dc.date.issued2011-
dc.identifier.citation|aInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)|c1135-2523|v17|h2|nElsevier|lAmsterdam|y2011|p69-87en
dc.identifier.pidoi:10.1016/S1135-2523(12)60053-7en
dc.identifier.urihttp://hdl.handle.net/10419/54538-
dc.description.abstractThe aim of this paper is to contribute to the strategic management literature by identifying the possible combinations among three organizational capabilities (market orientation, knowledge processes and customer relationship management). We also analyze the possible interaction among them to give the creation of superior customer value as a result. Our research question is if the customer requires a superior value, how the firm has to combine the extant capabilities to offer them this superior value? We advance that the interaction among the three proposed capabilities constitutes a capability.en
dc.language.isospaen
dc.publisher|aElsevier |cAmsterdamen
dc.subject.jelM10en
dc.subject.ddc330en
dc.subject.keywordcustomer valueen
dc.subject.keywordcapabilitiesen
dc.subject.keywordmarket orientationen
dc.subject.keywordknowledge processesen
dc.subject.keywordcustomer relationship managementen
dc.titleCreando capacidades que aumenten el valor para el cliente-
dc.typeArticleen
dc.identifier.ppn665772947en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.rights.licensehttps://creativecommons.org/licenses/by-nc-nd/3.0/en
econstor.citation.journaltitleInvestigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)en
econstor.citation.issn1135-2523en
econstor.citation.volume17en
econstor.citation.issue2en
econstor.citation.publisherElsevieren
econstor.citation.publisherplaceAmsterdamen
econstor.citation.year2011en
econstor.citation.startpage69en
econstor.citation.endpage87en

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