Browsen in EconStor gesamt nach Autor:innen Olk, Stephan
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Erscheinungsjahr | Titel | Autor:innen |
2021 | Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays | Olk, Stephan; Tscheulin, Dieter K.; Lindenmeier, Jörg |
2020 | Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence | Zogaj, Adnan; Tscheulin, Dieter K.; Olk, Stephan |
2020 | Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement | Zogaj, Adnan; Tscheulin, Dieter K.; Lindenmeier, Jörg; Olk, Stephan |