Browsing All of EconStor by Author Hildebrandt, Lutz


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Year of PublicationTitleAuthor(s)
2012Does umbrella branding really work? Investigating cross-category brand loyaltySilberhorn, Nadja; Hildebrandt, Lutz
2012Brand equity: How is it affected by critical incidents and what moderates the effectHildebrandt, Lutz; Tischer, Sven
2011Linking corporate reputation and shareholder value using the publication of reputation rankingsTischer, Sven; Hildebrandt, Lutz
2010Context effects as customer reaction on delisting of brandsWiebach, Nicole; Hildebrandt, Lutz
2009Is cross-category brand loyalty determined by risk aversion?Silberhorn, Nadja; Hildebrandt, Lutz
2008A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer modelDannewald, Till; Hildebrandt, Lutz
2008Eine Analyse der Dimensionen des Fortune-ReputationsindexHildebrandt, Lutz; Kreis, Henning; Schwalbach, Joachim
2008Gruppenvergleiche bei hypothetischen Konstrukten: die Prüfung der Übereinstimmung von Messmodellen mit der StrukturgleichungsmethodikTemme, Dirk; Hildebrandt, Lutz
2008Measuring changes in preferences and perception due to the entry of a new brand with choice dataHildebrandt, Lutz; Kalweit, Lea
2007Estimation with the nested logit model: specifications and software particularitiesSilberhorn, Nadja; Boztuğ, Yasemin; Hildebrandt, Lutz
2006Formative measurement models in covariance structure analysis: specification and identificationHildebrandt, Lutz; Temme, Dirk
2006Probleme der Validierung mit StrukturgleichungsmodellenHildebrandt, Lutz; Temme, Dirk
2006PLS path modeling: a software reviewTemme, Dirk; Kreis, Henning; Hildebrandt, Lutz
2006Estimation with the nested logit model: specifications and software particularitiesSilberhorn, Nadja; Boztuğ, Yasemin; Hildebrandt, Lutz
2005A market basket analysis conducted with a multivariate logit modelBoztuğ, Yasemin; Hildebrandt, Lutz
2005An empirical test of theories of price valuation using a semiparametric approach, reference prices, and accounting for heterogeneityBoztuğ, Yasemin; Hildebrandt, Lutz
2003A Market Basket Analysis Based on the Multivariate MNL ModelBoztuğ, Yasemin; Hildebrandt, Lutz
2002Structural equation models for finite mixtures: Simulation results and empirical applicationsTemme, Dirk; Williams, John R.; Hildebrandt, Lutz
2002A Monte Carlo study of structural equation models for finite mixturesWilliams, John; Temme, Dirk; Hildebrandt, Lutz
2002Unobservable effects in structural models of business performanceAnnacker, Dirk; Hildebrandt, Lutz