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Browsing All of EconStor by Author Hildebrandt, Lutz
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Showing results 1 to 20 of 27
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Year of Publication
Title
Author(s)
2012
Does umbrella branding really work? Investigating cross-category brand loyalty
Silberhorn, Nadja
;
Hildebrandt, Lutz
2012
Brand equity: How is it affected by critical incidents and what moderates the effect
Hildebrandt, Lutz
;
Tischer, Sven
2011
Linking corporate reputation and shareholder value using the publication of reputation rankings
Tischer, Sven
;
Hildebrandt, Lutz
2010
Context effects as customer reaction on delisting of brands
Wiebach, Nicole
;
Hildebrandt, Lutz
2009
Is cross-category brand loyalty determined by risk aversion?
Silberhorn, Nadja
;
Hildebrandt, Lutz
2008
A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model
Dannewald, Till
;
Hildebrandt, Lutz
2008
Eine Analyse der Dimensionen des Fortune-Reputationsindex
Hildebrandt, Lutz
;
Kreis, Henning
;
Schwalbach, Joachim
2008
Gruppenvergleiche bei hypothetischen Konstrukten: die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik
Temme, Dirk
;
Hildebrandt, Lutz
2008
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz
;
Kalweit, Lea
2007
Estimation with the nested logit model: specifications and software particularities
Silberhorn, Nadja
;
Boztuğ, Yasemin
;
Hildebrandt, Lutz
2006
Formative measurement models in covariance structure analysis: specification and identification
Hildebrandt, Lutz
;
Temme, Dirk
2006
Probleme der Validierung mit Strukturgleichungsmodellen
Hildebrandt, Lutz
;
Temme, Dirk
2006
PLS path modeling: a software review
Temme, Dirk
;
Kreis, Henning
;
Hildebrandt, Lutz
2006
Estimation with the nested logit model: specifications and software particularities
Silberhorn, Nadja
;
Boztuğ, Yasemin
;
Hildebrandt, Lutz
2005
A market basket analysis conducted with a multivariate logit model
Boztuğ, Yasemin
;
Hildebrandt, Lutz
2005
An empirical test of theories of price valuation using a semiparametric approach, reference prices, and accounting for heterogeneity
Boztuğ, Yasemin
;
Hildebrandt, Lutz
2003
A Market Basket Analysis Based on the Multivariate MNL Model
Boztuğ, Yasemin
;
Hildebrandt, Lutz
2002
Structural equation models for finite mixtures: Simulation results and empirical applications
Temme, Dirk
;
Williams, John R.
;
Hildebrandt, Lutz
2002
A Monte Carlo study of structural equation models for finite mixtures
Williams, John
;
Temme, Dirk
;
Hildebrandt, Lutz
2002
Unobservable effects in structural models of business performance
Annacker, Dirk
;
Hildebrandt, Lutz