Browsing All of EconStor by Author Olk, Stephan
Showing results 1 to 3 of 3
Year of Publication | Title | Author(s) |
2020 | Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence | Zogaj, Adnan; Tscheulin, Dieter K.; Olk, Stephan |
2020 | Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement | Zogaj, Adnan; Tscheulin, Dieter K.; Lindenmeier, Jörg; Olk, Stephan |
2021 | Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays | Olk, Stephan; Tscheulin, Dieter K.; Lindenmeier, Jörg |