|
EconStor >
Technische Universität Darmstadt >
Institut für Volkswirtschaftslehre, Technische Universität Darmstadt >
Darmstadt Discussion Papers in Economics, Inst. f. VWL, TU Darmstadt >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10419/32093
|
| | |
| Title: | | Advertising, consumption and economic growth: an empirical investigation  |
| Authors: | | Rehme, Günther Weisser, Sara-Frederike |
| Issue Date: | | 2007 |
| Series/Report no.: | | Darmstadt discussion papers in economics 178 |
| Abstract: | | It is sometimes argued that more advertising raises consumption which in turn stimulates output and so economic growth. We test this hypothe- sis using annual German data expressed in terms of GDP for the period 1950-2000. We find that advertising does not Granger-cause growth but Granger-causes consumption. Consumption, in turn, Granger-causes GDP growth. The data imply that the immediate impact of more advertising on consumption is positive. However, the long-run effect is negative. Further- more, the immediate impact of higher consumption on growth is negative. But the long-run effect is positive. These results raise interesting questions for standard theory, political debates and advertising practioners. |
| Subjects: | | Advertising Consumption Economic Growth |
| JEL: | | O4 M3 E2 |
| Document Type: | | Working Paper |
| Appears in Collections: | | Darmstadt Discussion Papers in Economics, Inst. f. VWL, TU Darmstadt
|
| Files in This Item:
| |
|
| No. of Downloads:
| |
| last Month |
last 3 Month |
total |
|
|
|
|
|
| |
| | |
Download bibliographical data as:
BibTeX
|
| |
Share on:http://hdl.handle.net/10419/32093
|
Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.
|