Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/98213
Authors: 
Benyishay, Ariel
Mobarak, A. Mushfiq
Year of Publication: 
2013
Series/Report no.: 
Center Discussion Paper, Economic Growth Center 1030
Abstract: 
Low adoption of productive agricultural technologies is a puzzle. Agricultural extension services rely on external agents to communicate with farmers, although social networks are known to be the most credible source of information about new technologies. We conduct a large-scale field experiment on communication strategies in which extension workers are partnered with different members of social networks. We show that communicator actions and effort are susceptible to small performance incentives, and adoption rates vary by communicator type. Communicators who face conditions most comparable to target farmers are the most persuasive. Incorporating communication dynamics can enrich the literature on social learning.
Subjects: 
Social learning
Agriculture
Technology Adoption
Malawi
JEL: 
O33
O13
Q16
Document Type: 
Working Paper

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