Silva Bidarra, Samuel Henrique Muñoz-Leiva, Francisco Liébana-Cabanillas, Francisco
Year of Publication:
[Journal:] The International Journal of Management Science and Information Technology (IJMSIT) [ISSN:] 1923-0273 [Publisher:] NAISIT Publishers [Place:] Toronto [Year:] 2013 [Issue:] 8-(Apr-Jun) [Pages:] 1-27
Mobile banking represents a great breakthrough in electronic banking. However due to several factors, costumers are not still completely confident in its use. In this study we contribute to the research on electronic banking adoption, in particular mobile banking acceptance, and we improve our understanding of consumers' attitudes towards new technology usage. With this aim, we proposed a new model using the principles of the theoretical model TAM (Technology Acceptance Model) as the backbone, to which new variables such as trust and risk were added, since they are likely to be influenced by security and privacy concerns. We applied an online survey, and using structural equation modeling (SEM) obtained important results regarding consumers' perceptions of mobile banking applications. In particular, we were able to better understand the relationships between trust, risk, intention to use, as well as the other relationships present in the original TAM model, in the mobile banking context, which also raised issues relating to the perceived ease of use and usefulness of mobile banking and users' attitudes toward it.
Internet Electronic commerce Mobile Banking Online Banking Electronic Banking Trust Intention to use