Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/96940
Authors: 
Woisetschläger, David M.
Backhaus, Christof
Dreisbach, Jan
Schnöring, Marc
Year of Publication: 
14-May-2014
Series/Report no.: 
Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion
Subjects: 
Fußball-Bundesliga
Vereinsmarke
Markenwahrnehmung
Markenmanagement
Document Type: 
Working Paper

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