Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/96538
Authors: 
Bidault, Francis
Lüth, Manfred
Plötner, Olaf
Year of Publication: 
2009
Series/Report no.: 
ESMT Working Paper 09-008
Abstract: 
The purpose of this paper is to propose a framework for the monitoring of new technology introduction in a B2B environment. We focus on B2B environments, i.e. on projects where a new technological solution is implemented (and often jointly developed) with a client being either a company or an organization. In such a situation, where a supplier and its client agree to implement a new technology, both are exposed to a risk. The management of these risks can be handled through a couple of approaches: control or trust. The management literature has put a lot of attention on these two modes that play an important role because they drive the quality of the relationship between partners. We will explore their respective roles and build a methodology to monitor them along the life of a buyer-supplier relationship aiming at implementing new technology.
Subjects: 
technology partnerships
trust
relational quality
JEL: 
M19
Persistent Identifier of the first edition: 
Document Type: 
Working Paper

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