Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/94146
Authors: 
von Graevenitz, Georg
Year of Publication: 
2007
Series/Report no.: 
SFB/TR 15 Discussion Paper 215
Abstract: 
At least two: the reputation of their brand and a reputation for being tough on imitators of this brand. Sustaining a brand requires both investment in its reputation amongst consumers and the defence of the brand against followers that infringe upon it. I study the defence of trade marks through opposition at a trade mark office. A structural model of opposition and adjudication of trade mark disputes is presented. This is applied to trade mark opposition in Europe. Results show that brand owners can benefit from a reputation for tough opposition to trade mark applications. Such a reputation induces applicants to settle trade mark opposition cases more readily.
Subjects: 
trade marks
opposition
intellectual property rights
reputation
JEL: 
K41
L00
O31
O34
Persistent Identifier of the first edition: 
Document Type: 
Working Paper

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