Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/91698 
Erscheinungsjahr: 
2013
Schriftenreihe/Nr.: 
ISER Working Paper Series No. 2013-04
Verlag: 
University of Essex, Institute for Social and Economic Research (ISER), Colchester
Zusammenfassung: 
Our paper provides an empirical study of whether satisficing is related to social desirability bias using real-world eye-tracking. The method enables detecting latency of eye gazes in web, face-to-face and paper and pencil self-administered (SAQ) modes. Through these we infer respondents' attention to question wording, socially desirable and socially undesirable response scale points. We link the gaze latency measures to responses to understand how respondents arrive at socially desirable or undesirable answers. We find that satisficing is related to social desirability bias in self-completion modes. Yet it does not explain the higher incidence of socially desirable responses in face-to-face mode.
Schlagwörter: 
social desirability
mode effect
satisficing
eye-tracking
GHQ-12
JEL: 
C81
C83
Dokumentart: 
Working Paper

Datei(en):
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