Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/91682
Authors: 
Roberts, Caroline
Jäckle, Annette
Year of Publication: 
2012
Series/Report no.: 
ISER Working Paper Series 2012-27
Abstract: 
We attempt to isolate the causes of mode effects on measurement in a comparison of face-to-face and telephone interviewing, distinguishing between effects caused by differences in the type of question stimulus used in each mode (audio vs. visual) and effects caused by other differences between the modes, notably, the presence or absence of the interviewer. We use data from an experiment conducted in the context of the European Social Survey. Differences in the stimulus did not lead to differential measurement error, but the presence or absence of the interviewer did. Telephone respondents were far more likely to give socially desirable responses than face-to-face respondents.
Subjects: 
showcards
measurement
satisficing
social desirability bias
JEL: 
C83
Document Type: 
Working Paper

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