Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/89369
Authors: 
Bonaccorsi, Andrea
Rossi, Cristina
Year of Publication: 
2002
Series/Report no.: 
LEM Working Paper Series 2002/12
Abstract: 
The decision to adopt e-commerce technology depends on a variety of variables. This paper explores the relative importance of structural firm-specific variables, the intrinsic value of the technology, expectations concerning the evolution of the technology, and the adoption behaviour of other agents. Almost all variables pertaining to the conventional structure of firms, including size, and the value of technology, are found to have no importance in the adoption decision, whereas the expected number of other adopters are found to have a positive effect. Moreover, the smaller the percentage of adopters considered to be the threshold beyond which the firm will adopt (critical mass), the higher the probability of adoption.
Subjects: 
E-commerce
Adoption of new technology
Network Externality
Internet
Logit Regression Models
JEL: 
L8
O14
Document Type: 
Working Paper

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