Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/85347
Authors: 
Tiwari, Rajnish
Herstatt, Cornelius
Year of Publication: 
2013
Series/Report no.: 
Working Paper, Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg 76
Abstract: 
High-tech, German companies are facing a curious problem: their products are reportedly too good for the expanding global markets. So in a way they get penalised for offering a superlative quality. At a second glance, though, this doesn't seem surprising. For, succeeding in the emerging markets like India or China often requires developing market-specific products and services that enable an attractive value proposition without taking recourse to (excessive) over-engineering. Furthermore, the innovations should be able to cope with, and successfully circumvent, the given infrastructural restrictions ever so present in the rural and semi-urban areas in such economies.
Persistent Identifier of the first edition: 
Document Type: 
Working Paper

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