Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/85027
Authors: 
Alberti, Federica
Year of Publication: 
2013
Series/Report no.: 
Jena Economic Research Papers 2013-019
Abstract: 
We develop a model in which novelty and conformity motivate fashion behavior. Fashion cycles occur if conformity is not too high. The duration of fashion cycles depends on individual-specific conformity, novelty, and the number of available styles. The use of individual-specific novelty and conformity allows us to also identify fashion leaders.
Subjects: 
novelty
conformity
fashion
JEL: 
B5
D1
L1
Document Type: 
Working Paper

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