Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/82819
Authors: 
Lindstädt, Nadine
Year of Publication: 
2009
Series/Report no.: 
Working Paper, Department of Environmental and Business Economics, University of Southern Denmark 96
Abstract: 
Media markets recently have been identified as multisided markets. The application of the theory of multisided markets provides a better understanding of such markets. It enriched the hitherto economic approach and led to new insights and perspectives especially for the antitrust authorities when evaluating competition constraints and mergers. This paper reviews the theory of multisided markets and subsequently applies it to media markets. Finally the paper draws attention to the new perspectives and insights the theory provides but also brings open research questions to light.
Subjects: 
media economics
two-sided markets
multisided platforms
competition
JEL: 
L82
A20
L13
M21
Document Type: 
Working Paper
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