Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/82550 
Erscheinungsjahr: 
2013
Schriftenreihe/Nr.: 
Working Paper No. 2013:6
Verlag: 
Uppsala University, Department of Economics, Uppsala
Zusammenfassung: 
Knowledge of how consumers react to different quality signals is fundamental for understanding how markets work. We study the online market- place for Android apps where we compare the causal effects on demand from two quality related signals; other consumers' stated and revealed preferences toward an app. Our main result is that consumers are much more responsive to other consumers' revealed preferences, compared to others' stated preferences. A 10 percentile increase in displayed average rating only increases downloads by about 3 percent, while a 10 percentile increase in displayed number of downloads increases downloads by about 20 percent.
Schlagwörter: 
peer effects
observational learning
stated preferences
revealed preferences
eWOM
Google play
Android apps
regression discontinuity design
instrumental variable analysis
JEL: 
C21
C26
D83
M31
Persistent Identifier der Erstveröffentlichung: 
Dokumentart: 
Working Paper

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