Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/81211
Authors: 
Berggren, Niclas
Jordahl, Henrik
Poutvaara, Panu
Year of Publication: 
2006
Series/Report no.: 
IFN Working Paper 671
Abstract: 
We study the role of beauty in politics. For the first time, focus is put on differences in how women and men evaluate female and male candidates and how different candidate traits relate to success in real and hypothetical elections. We have collected 16,218 assessments by 2,772 respondents of photos of 1,929 Finnish political candidates. Evaluations of beauty explain success in real elections better than evaluations of competence, intelligence, likability, or trustworthiness. The beauty premium is larger for female candidates, in contrast to findings in previous labor-market studies.
Subjects: 
Beauty
Gender
Elections
Political candidates
Beauty premium
JEL: 
D72
J45
J70
Document Type: 
Working Paper

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