Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/80290 
Year of Publication: 
2006
Series/Report no.: 
CSERGE Working Paper EDM No. 06-06
Publisher: 
University of East Anglia, The Centre for Social and Economic Research on the Global Environment (CSERGE), Norwich
Abstract: 
In recent years there has been increasing interest in using the related concepts of affect and evaluability to understand a wide range of decision behaviours. However, a common feature of studies to date is that they have adopted hypothetical payoff designs. Such an approach is open to criticisms of non-consequentiality. In this paper we address this criticism, presenting a series of incentivised, real payoff, experimental studies examining the roles of affect and, the related concept of evaluability in judgments and decisions across a range of contexts including money gambles and the purchase of and preference for various market goods. We demonstrate that the affect heuristic remains a feature of decision making in the contexts considered within this experiment.
Subjects: 
Affect heuristic
auction
evaluability
real payments
Document Type: 
Working Paper

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