Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/78923
Authors: 
Hilbert, Andreas
Schönbrunn, Karoline
Schmode, Sophie
Year of Publication: 
2007
Citation: 
[Journal:] Management Revue [ISSN:] 1861-9916 [Publisher:] Hampp [Place:] Mering [Volume:] 18 [Year:] 2007 [Issue:] 2 [Pages:] 204-219
Abstract: 
The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass for customers, obtain their loyalty towards the company and, if necessary, win them back. Furthermore, potential uses of a SRM within the context of Higher Education Management will be demonstrated by means of examples of German universities and by applying new methods.
Subjects: 
Student Relationship Management
Customer Relationship Management
Higher Education Management
data mining
student satisfaction
Document Type: 
Article

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