Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/77583 
Erscheinungsjahr: 
2011
Schriftenreihe/Nr.: 
Working Paper No. 12
Verlag: 
University of Zurich, Department of Economics, Zurich
Zusammenfassung: 
We consider a model of firm pricing and consumer choice, where consumers are loss averse and uncertain about their future demand. Possibly, consumers in our model prefer a flat rate to a measured tariff, even though this choice does not minimize their expected billing amount - a behavior in line with ample empirical evidence. We solve for the profit-maximizing two-part tariff, which is a flat rate if (a) marginal costs are not too high, (b) loss aversion is intense, and (c) there are strong variations in demand. Moreover, we analyze the optimal nonlinear tariff. This tariff has a large flat part when a flat rate is optimal among the class of two-part tariffs.
Schlagwörter: 
Consumer Loss Aversion
Flat-Rate Tariffs
Nonlinear Pricing
Uncertain Demand
JEL: 
D11
D43
L11
Persistent Identifier der Erstveröffentlichung: 
Dokumentart: 
Working Paper

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