Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/74779
Authors: 
Koppers, Laura
Year of Publication: 
2010
Series/Report no.: 
ild Schriftenreihe Logistikforschung 10
Abstract (Translated): 
In the field of marketing, pricing is a valuable and long-established steering tool. But in the logistics context of co-operative strategies like supply chain management, this field is mainly neglected. Therefore, the author describes the basic principles and effects of price differentiation and suggests some further research regarding pricing in SCM considerations as well as co-operative pricing concepts.
Document Type: 
Working Paper

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