Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/73573
Authors: 
Hackl, Franz
Kügler, Agnes
Winter-Ebmer, Rudolf
Year of Publication: 
2011
Series/Report no.: 
Working Paper, Department of Economics, Johannes Kepler University of Linz 1116
Abstract: 
We investigate the impact of self-organized reputation versus certification by an independent institution on demand for online shops. Using data from a large Austrian price comparison site, we show that quality seals issued by a credible and independent institution increase demand more than feedback-based reputation. This result is important for markets where the market-maker must deal with issues of asymmetric information concerning the quality of goods and services in the market.
Subjects: 
online markets
search engines
signaling
certification
reputation
JEL: 
C23
D21
D81
L15
Document Type: 
Working Paper

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