Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/73565
Authors: 
Weiss, Bernhard
Dulleck, Uwe
Hackl, Franz
Winter-Ebmer, Rudolf
Year of Publication: 
2008
Series/Report no.: 
Working Paper, Department of Economics, Johannes Kepler University of Linz 0810
Abstract: 
In this article we propose a two stage procedure to model demand decisions by customers who are balancing several dimensions of a product. We then test our procedure by analyzing the behavior of buyers from an Austrian price comparison site. Although in such a market a consumer will typically search for the cheapest price for a given product, reliability and service of the supplier are other important characteristics of a retailer. In our data, consumers follow such a two stage procedure: they select a shortlist of suppliers by using the price variable only; finally, they trade off reliability and price among these shortlisted suppliers.
Subjects: 
e-commerce
price comparison
decision theory
heuristics
seller reputation
JEL: 
L81
D83
Document Type: 
Working Paper

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