Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/73509
Authors: 
Berninghaus, Siegfried
Güth, Werner
Levati, M. Vittoria
Qiu, Jianying
Year of Publication: 
2009
Series/Report no.: 
Working Papers in Economics and Statistics 2009-14
Abstract: 
In a duopoly market, aspiration levels express how much sellers want to earn given their expectations about the other's behavior. We augment the sellers' decision task by eliciting their profit aspiration. In a first experimental phase, whenever satisficing is not possible, sales choices, point beliefs, or aspiration levels have to be adapted. This allows us to investigate which of these three aspects individuals revise more often. In a second phase, testing the absorption of satisficing, participants are free to select non-satisficing sales profiles. The results reveal that most participants are satisficers who tend to adjust aspiration levels if they cannot be satisfied.
Subjects: 
Satisficing behavior
Duopoly
Profit aspiration
Theory absorption
JEL: 
C92
C72
D43
Document Type: 
Working Paper

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