Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/72542
Authors: 
Zhang, Nan
Wang, Chong
Xu, Yan
Year of Publication: 
2012
Series/Report no.: 
19th ITS Biennial Conference 2012, Bangkok, Thailand, 18 - 21 November 2012: Moving Forward with Future Technologies: Opening a Platform for All
Abstract: 
Social networking site has become ubiquitous in just a few years. Their success depends on users' intention to adopt and willingness to continue investing their time and attention in this media in the absence of formal contract. This study investigates the formation of people's affective commitment toward their online communities. Drawing on commitment theory and social network theory, I argue that the users' social network structure, specifically, online offline network overlapping, can influence the formation of their affective commitment toward the online community. Researchers seeking to understand users' behaviors on social networking sites can benefit from this study by considering the effect of network structure in their studies. Sites managers may also use our results to develop better functions for their users.
Subjects: 
social networking site
social media
affective commitment
network overlapping
Document Type: 
Conference Paper

Files in This Item:
File
Size
348.94 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.