Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/72498
Authors: 
Nakamura, Akihiro
Year of Publication: 
2012
Series/Report no.: 
19th ITS Biennial Conference 2012, Bangkok, Thailand, 18 - 21 November 2012: Moving Forward with Future Technologies: Opening a Platform for All
Abstract: 
This study's empirical analysis shows that the consumers' switching costs when changing SNS are less than that when changing BB service. SNS switching cost is estimated at JPY 944, while that in BB service is estimated at JPY 2864 (JPY 80 = USD 1 on 21st May 2012). According to these results, the switching cost of the former is approximately one-third of that of the latter. One of the reasons why SNS switching costs are smaller could be because of the current small number of friends on SNS. In this survey, approximately half of the respondents stated that their number of friends on SNS was less than 10.
Subjects: 
Social Networking Sites (SNS)
Switching Costs
Layers
Network Effects
Market Power
Document Type: 
Conference Paper

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.