Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/70180
Authors: 
Kasser, Tim
Matthey, Astrid
Year of Publication: 
2013
Series/Report no.: 
Jena Economic Research Papers 2013-007
Abstract: 
We study the relation between people's personal values and environmentally friendly consumption behavior. We first assessed subjects' personal values using the Aspiration Index. Then subjects participated in a laboratory supermarket offering organic and conventional food products and different kinds of bags. The results suggest that subjects' personal values are poor predictors of their ecologically-relevant consumption behavior. However, we find that subjects who spontaneously reflected upon power values made less ecologically sustainable consumption decisions than did those who reflected on universalism values. We discuss methodological differences as possible reasons for variations between our results and those of earlier studies.
Subjects: 
conservation (ecological behavior)
consumer behavior
values
JEL: 
D12
Q31
Q56
Document Type: 
Working Paper

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